Critical Thinking and Problem-Solving Skills — The Rivalry of Steve Jobs & Bill Gates

Practical Philosophy — A Simple Work-Based Problem & Real-Life Industry Example

Dr Nick "Schlomo" Stafford
5 min readJan 1, 2024

Introduction

This series of articles examines how philosophy can improve your quality of life by using real-life examples and applying principles backed up by scientific evidence.

You can find more useful articles with ideas that you can apply to your own life at the following Medium.com list:

Practical Philosophy for a Better Quality of Life

7 stories

Fictional Scenario

Alex, a project manager, faces a challenging situation at work.

Two key members of their team, Jordan and Taylor, have fundamentally different approaches to completing a project.

Jordan advocates for an innovative, riskier approach that could potentially lead to a breakthrough in efficiency and creativity.

Taylor, on the other hand, supports a more traditional, tried-and-tested method, arguing it ensures stability and predictability.

The disagreement has led to tension in the team, affecting morale and productivity.

Application of Philosophical Critical Thinking

Let’s break this problem down:

Identifying Underlying Assumptions

Alex uses philosophical critical thinking to identify the assumptions behind Jordan and Taylor’s arguments.

  • Jordan seems to assume that innovation inherently leads to better results,
  • while Taylor believes that consistency and risk aversion are paramount to project success.

Evaluating Arguments

Alex critically evaluates the arguments from both sides.

These arguments consider the innovative approach's potential risks and benefits and the traditional method's reliability and limitations.

This involves considering the immediate project outcomes and the long-term implications for the team and the company.

Seeking Logical Consistency

Alex examines the logical consistency of both positions.

They question whether:

  • Jordan’s approach might be too optimistic about the potential for innovation and whether
  • Taylor’s approach might be overly cautious, potentially stifling creativity and growth.

Considering Ethical Implications

From an ethical standpoint, Alex reflects on the responsibility they have towards their team’s well-being and the company’s success.

They ponder the ethical implications of either:

  • stifling potential growth or
  • risking project failure.

Synthesizing and Concluding

After a thorough analysis, Alex decides to propose a balanced approach.

They suggest:

  • a pilot phase for Jordan’s innovative method on a smaller scale,
  • combined with Taylor’s reliable methods as a safety net.

This solution aims to harness the benefits of both approaches while mitigating the risks.

Communicating the Decision

Finally, Alex communicates their decision to the team, explaining the rationale clearly and rationally.

They highlight:

  • how this decision was reached by considering both perspectives
  • and finding a middle ground that respects and utilizes the strengths of both team members.

Summary of example

In this scenario, philosophical critical thinking enables Alex to navigate a complex interpersonal conflict by breaking down the arguments, assessing them critically, and arriving at a solution that is logical, ethical, and practical.

This approach not only resolves the immediate issue but also demonstrates a thoughtful, inclusive leadership style that can positively influence team dynamics and decision-making processes in the future.

Real-Life Example from Industry — Steve Jobs & Bill Gates

The scenario involving Alex, Jordan, and Taylor, where a conflict arises due to differing approaches to a project, mirrors many real-life situations in various industries.

A notable historical example that aligns with this scenario is the rivalry and collaboration between Steve Jobs and Bill Gates in the technology industry, particularly during the 1980s and 1990s.

Background of the Rivalry and Collaboration:

Steve Jobs and Apple

Steve Jobs, co-founder of Apple Inc., was known for his innovative and risk-taking approach. He emphasized design, aesthetics, and user-friendly interfaces.

Jobs was a proponent of closed-system architecture, believing it led to higher quality and better-integrated products.

Bill Gates and Microsoft

On the other hand, Bill Gates, co-founder of Microsoft, focused on a more traditional, broad-reaching approach.

Microsoft’s strategy revolved around open-system software that could be used across various hardware platforms. This approach prioritized compatibility and market dominance through widespread software availability.

Development of the Rivalry

In the late 1970s and early 1980s, both Apple and Microsoft were relatively small players in the burgeoning personal computer industry.

The rivalry began more directly in the mid-1980s when Microsoft released Windows, directly competing with Apple’s Macintosh.

Apple, under Jobs, accused Microsoft of copying the look and feel of its graphical user interface (GUI). This led to legal disputes between the two companies, highlighting the tension between Jobs’ innovative, design-centric approach and Gates’ more traditional, market-oriented strategy.

Collaboration and Mutual Influence

Despite their rivalry, both companies and their leaders also engaged in collaborations. Microsoft developed software for Apple’s platforms, and both companies realized they could benefit from each other’s strengths.

In a famous incident in 1997, after Jobs returned to a struggling Apple, Gates appeared at Macworld Boston via satellite to announce a partnership. Microsoft invested $150 million in Apple, and both companies agreed to collaborate on certain software and patent issues. This was a strategic move by Jobs to revitalize Apple and by Gates to settle ongoing disputes and ensure a healthy ecosystem in the computer industry.

Long-term Outcomes

The rivalry and collaboration between Jobs and Gates spurred innovation and growth in the technology industry. Apple’s emphasis on design and user experience pushed Microsoft and other companies to improve their products’ aesthetics and usability.

Microsoft’s focus on widespread compatibility and market penetration helped establish a global standard for personal computing, which in turn created a market for Apple’s innovative products.

Both leaders, with their distinct philosophies, contributed significantly to shaping the modern computer and technology landscape.

Conclusion

In conclusion, the relationship between Steve Jobs and Bill Gates in the technology industry is a historical example of how differing approaches to project management and company philosophy can lead to both conflict and collaboration.

Their story illustrates how innovative, risk-taking strategies can coexist and compete with more traditional, market-oriented approaches, ultimately benefiting the industry and consumers.

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Dr Nick "Schlomo" Stafford

Healthcare writer, philosophy, spirituality and cosmology. Retired psychiatrist. Photographer, author, journalist, husband, father, brother, son, Freemason ...